A great number of article marketers will tell you that article marketing is the best free method of getting visitors to your web site, bar none. He will also tell you that once you get them to your website you have them in a position where they can Opt In to your list, purchase a product from you or buy something from one of your affiliate links. Yes the popular marketing technique called article marketing is one of the best ways to market online today.

There is a reason for the great success of professional article marketers. To understand why article marketing is such a moneymaker for many, you must be able to answer correctly one question as it relates to the offline world as well as the online world. Ask ten people this question and nine if not all ten will get it wrong.

What is the often Wrongly Answered Question?

Q: What makes money for TV stations, newspapers, radio stations and magazines.

A: Advertising.

WRONG. If you answered advertising then you like most other people must realize what it really is that makes money in the media. When we know what the real income generator in the media is, we can fully understand why article marketing is such a powerful tool in Internet Marketing.

Think about it. All advertiser pay for time on TV by the quarter minute, the half-minute and the full minute. They advertise twenty-four hours a day seven days a week. Now you might be thinking, “That is what I said, Advertising is what makes money for the TV stations, the newspaper owners, radio stations, magazines etc.”

Well my friend if it is advertising that makes the money then why does a minute of advertising for a situation comedy rerun at 4AM pay the station a couple of thousand dollars and one minute on Super Bowl Sunday pay the station several million dollars. You say “They get more money for The Super Bowl than they get for the situation comedy at 4 AM.”

True, they get more money depending on what they are presenting. Instead of saying that Advertising makes the money wouldn’t it be more correct to say…

Content Makes the Money.

Now it becomes clear. On the Internet, articles are content, and content draws visitors who spend their money on things that the articles, the content, lead them to.
Knowing the fact that it’s the content on the Internet that draws the crowds and thus the dollars we can understand many things about why article marketing is so successful for many people. We can also understand why high quality content is better than low quality content. Super Bowl = Hi Quality = more viewers = more money paid by advertiser. The same formula can be applied to quality content, thus, quality articles.

Now that you realize that quality content and thus quality articles can get people to visit your site what do you do? Simply make it your focus to come up with some quality articles that establish you as an expert in your niche. Be sure to have a resource box at the end of your article that takes people to your website where you will lead them to take action.

That action might be to opt in to your newsletter or eZine so that you can continue to send them CONTENT. The action might be that while on your page they see an AdSense ad that interests them and they click it, thus earning you some money. Whichever action you want your visitors to take, they cannot take it unless they visit your site. With article marketing it is the quality article, the quality content that gets them to your site and it is the content on your site that keeps them there or brings them back and causes visitors to take the desired action.

You can of course have high quality articles on your site to attract visitors but there are other ways to use your articles, written by you or by others to send visitors to your site.

One tried and tested form of article marketing dictates that you submit your articles to article directories. One of the most popular directories is eZinearticles.com. You can find other articles by doing a Google search for article directories. There are article announcement lists that you can join, and of course there are eZine or emailed newsletters. You can use these methods individually or all together to get your high quality articles in front of the eyes of your potential customers.

If your intent is to earn income with Google AdSense then you should put your best articles on your site with your AdSense ads. The simple truth is people will click on AdSense ads if they like the content on your page. Your goal should be just that. Your quality articles should get you “friendly clicks” on your AdSense ads and the AdSense ads should not be the escape route from your page by visitors who will never return. Your AdSense ads should be a friendly “Good bye, see you later” exit for a future returning visitor.

When well known quality article directories and reputable eZine publishers use your articles as content it establishes you as an expert in your topic. When you use your own quality articles on your own site and you have visitors who read your content you are not only established as an expert in your niche but as an Internet business person. After all if I come to your site to find what I need and I find it, I just might think you have something else I want or need and eventually buy it from you. At least I will exit your site with a friendly good bye as I click off your page to your AdSense advertiser. Either way we both get what we want, quality information for me and a quality visitor for you. Now that’s what quality content is all about.